BENDING THE RULES WITH FENDI

A collection that embraces the endless bounds of creativity..

Say hello to Fendi’s newest collaboration with New York visual artist, Sarah Coleman, that can’t help but make you feel refreshed, inspired and full of spirit. Colourful and energetic, the Summer 21 Vertigo Collection has a 70s psychedelic flair fused with 90s streetwear running throughout it. And if colour isn’t your thing, then Fendi has that covered too with neutral and khaki options that are giving us the ultimate utilitarian-chic feel. This is a collection that embraces the endless bounds of creativity and fun that can be achieved when imagination runs free. 
At the heart of the Vertigo Collection lies Fendi’s signature FF logo with a playful twist. A distorted reinvention of the classic FF pattern marks the silhouettes of this collection with a groovy retro nostalgia. It’s vibrant, it’s bold and most importantly, it’s unisex.
This collection embodies fluidity and not just through its wavy monogram. It bends the rules and champions self-expression. Inspirations of freedom and adventure run through the DNA of this collection, challenging us to be bold through our individuality. Fierce and feminine. Modest and masculine. It’s about crossing and merging masculine and feminine expression and this collection does exactly that.
Be free-spirited with a range that includes multi-pocket skirts, transformable jackets, cargo pants, lace dresses, trench coats and fluid pants. It doesn’t end there, experiment with handbags, belts, sandals and of course sneakers, all infused with the playful FF Vertigo print that can be styled and worn by all. Who said men can’t pull off handbags? The game just might have been taken to the next level.

PHOTOGRAPHY ALEX DREWNIAK

CREATIVE DIRECTION HOLLY TITHERIDGE & SHAUN LYLE

WORDS GITIKA GARG

FEATURED FENDI VERTIGO COLLECTION

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